I must say the formula is the only reason I like UD 24/7, it glides on like butter. Does it last 24/7. NOPE. Their black is truly black and goes on so smooth. They make tons of other colors also that glide on really smooth too. Maybelline Great Wear eyeliner claims to be budge-proof and waterproof. Its application is messy and tugs at my eyelids, ouch! Its like trying to apply black crayon to my eye. Final Verdict: SPLURGE!
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